Art In Business – How important is it?

Corporate Image is a powerful identity tool that ripples throughout every aspect of Art In Business. The visual identity of the business impacts marketing, PR, client relationships, stakeholders and investors.

The Big Picture for Art In Business

Art has a massive role in business and not just because of branding and imagery.

Art has far-reaching effects within an organisation and is significant in how the company portrays itself, how the characters who work within it and come into contact with it feel—both about the business and themselves.

Company Culture

A contemporary workplace can improve corporate identification, and a business can embed its identity into its workplace perspective. Art is a way of promoting company culture.

Well-chosen art in the workplace can express an organisation’s personality, values, and culture and has many benefits.

• Firstly, Artwork is an opportunity for companies to help clients, visitors, and employees get to know and feel the organisation.
• Secondly, Artwork in the workplace encourages and promotes human interactions. Art stimulates emotional responses and fosters personal relationships.
• Thirdly, Art in the workplace affects how the people within the environment feel about themselves and their company.
• Fourthly, Artwork opens minds, expands horizons, dares fixed mindsets and promotes learning.
• Lastly, Art raises motive and increases productivity.

What Your Art In Business Choices Says About You

Personalities react to their surroundings. One of the Wellbeing Goals of Government Departments is surroundings, both living and working.

It is decorating the walls with contemporary art that provokes reaction and emotions that binds individuals to an organisation significantly when changed periodically.

Artwork can connect people to the necessary objects of an institution and their sense of holding a stake in it. Art contributes to a fruitful working culture and has proven that workplace design can motivate, engage, and nurture individuals.

It connects with the most significant asset any enterprise has at its disposal, its people. Art has the potential to be so much more than how we enhance our walls; it tells a story about the personalities and the organisations that occupy the space.

See our Australian Landscape photography, 5-panel prints and macro photography for ideas for decorating your business.